Discover The Supreme Marketing System That Took JK Paint & Contracting From $3 Million To $5 Million In Just 6 Months

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Google Ads, Facebook ads, Email Marketing, Website, & SEO

The Challenge

In 2012, JK Paint & Contracting picked up their brush and began painting a masterpiece of quality and customer service. They transformed homes and businesses, leaving a lasting impression on every project. But JK Paint & Contracting knew the importance of reaching a wider audience and showcasing their expertise online.

Their Objectives:

  1. Increase qualified lead volume by 20%.
  2. Drive organic website traffic growth by 4% every month.
  3. Create a targeted email list for ongoing marketing campaigns.

The Solution

Imagine breaking your sales records for a slow month by $267,000. The strategies we implemented took JK Paint from a $3 million painting company to a $5 million painting company in just 6 months.

When we started working with their team, we did a full marketing overhaul.

Fixed their Google Ad campaign targeting and monitored results consistently and used the numbers to make informed changes. Developed Facebook & instagram Ad campaigns targeting local homeowners using high quality video and photo assets with compelling copywriting to increase conversions.

Lead magnet campaigns to drive email sign ups, increase their email list database. Strategic email marketing sales/drip campaigns with an average of a 52% open rate (industry average for painters is 41%).

Optimized website with creating city pages to increase local page ranking attracting more qualified leads. Service pages were updated to optimize targeted keywords, attracting more qualified leads.

Google Search Ad results for the month of April 2024 showing a $39 cost per lead.

Google Ads Results In March 2024. A CRAZY 42.55% conversion rate, and a $55 CPA. Way above industry benchmarks!

These conversions are either a form fill or a phone call from a customer looking for a painting quote.
Google Ads Results In April 2024. A CRAZY 49.32% conversion rate, and a $47.46 CPA. Way above industry benchmarks!

These conversions are either a form fill or a phone call from a customer looking for a painting quote.

Results from March-April taken from Google analytics. Over 118 customers asking for a quote (this does not include phone calls)

The Results

The implemented marketing strategy transformed JK Paint & Contracting, boosting their revenue by 66% in just 6 months. Targeted online ads yielded an incredible conversion rate (over 42%) while maintaining a low cost-per-lead of $45. Website traffic soared with 1,700 new visitors weekly, and their email marketing efforts resonated with a remarkable 52% open rate and 5.2% click rate.

Google Ads ROI in May
Conversion Rate
New Page Views A Week
up from last month

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